You are currently viewing Mailerlite vs Convertkit 2023 – Which is the Best Email Marketing Tool?

Mailerlite vs Convertkit 2023 – Which is the Best Email Marketing Tool?

Introduction

When it comes to email marketing, selecting the right platform, like MailerLite vs ConvertKit, is crucial for effectively reaching and engaging your audience. Two popular options in the market are MailerLite and ConvertKit. This blog post will compare and contrast these platforms to help you decide based on your needs and requirements. Whether you’re a business owner looking for a user-friendly interface or a content creator seeking segmentation capabilities, we will explore the features, pricing, customer support, user interface, and more to help you choose between MailerLite and ConvertKit. So, let’s dive in and discover which email marketing platform best fits your marketing strategies.

Overview of MailerLite vs ConvertKit

Regarding email marketing platforms, MailerLite and ConvertKit are two popular options that provide a range of features to help businesses effectively engage with their audience. Let’s look closely at each platform and understand what they offer.

MailerLite:

MailerLite is a user-friendly email marketing platform that caters to small and medium-sized businesses. It offers a variety of tools and features to create, automate, and track email marketing campaigns. With its intuitive interface and drag-and-drop editor, MailerLite makes it easy for beginners to design professional-looking emails without any coding knowledge.

One of the standout features of MailerLite is its affordable pricing structure. It provides a free plan for users with up to 1000 subscribers, making it an attractive choice for those on a budget. Additionally, MailerLite offers a range of pre-designed templates, automation workflows, and A/B testing capabilities, allowing businesses to optimize their email campaigns for better results.

ConvertKit:

ConvertKit, on the other hand, is a robust email marketing platform primarily aimed at professional bloggers, content creators, and online businesses. It focuses on simplicity and provides a straightforward interface allowing users to manage their email marketing efforts easily.

ConvertKit excels in providing advanced segmentation and automation features. It allows you to segment your subscribers based on various criteria, such as interests, behaviors, and purchase history, enabling you to send targeted and personalized emails to different audience segments. Additionally, ConvertKit offers powerful automation workflows that can be easily set up to deliver the right message at the right time, helping you nurture leads and engage with your subscribers effectively. It provides a free plan for users with up to 1000 subscribers.

Pricing and Plans

When considering an email marketing platform like MailerLite or ConvertKit, it’s crucial to understand their pricing structures and plans to determine which one best suits your budget and needs. Let’s dive into the pricing details for both platforms.

MailerLite Pricing:

MailerLite offers a tiered pricing system based on the number of subscribers you have. They have a free plan for up to 1000 subscribers, making it an excellent option for those just starting or with a small email list. The free plan includes key features such as email campaigns, landing pages, basic automation, and reporting.

For users with larger subscriber bases or requiring additional features, MailerLite provides several paid plans. These plans offer advanced features like custom domains, priority support, A/B split testing, and more. The pricing tiers are structured competitively, scaling up as your subscriber count increases. MailerLite’s paid plans are generally more affordable than other email marketing platforms.

Mailerlite vs Convertkit: Mailerlite Pricing

ConvertKit Pricing:

ConvertKit’s pricing model is primarily based on the number of subscribers you have, similar to MailerLite. However, ConvertKit offers 1000 subscribers free plan. Their pricing starts with a fixed monthly fee for a specific number of subscribers, with additional costs as your subscriber count grows.

ConvertKit positions itself as a premium platform, and its pricing reflects that. Despite the lack of a free plan, ConvertKit offers a robust set of features across all plans, including unlimited landing pages, forms, and email sends. Their pricing structure may suit professional bloggers, content creators, and businesses with a larger budget who prioritize advanced segmentation and automation capabilities.

Mailerlite vs Convertkit: Convertkit Pricing

Email Marketing Features

When it comes to email marketing platforms like MailerLite and ConvertKit, understanding their core email marketing features is essential in making an informed decision. Let’s explore the key features offered by both platforms.

MailerLite Email Marketing Features:

MailerLite provides comprehensive email marketing features to help you create and execute successful campaigns. Here are some notable features:

Email Templates: MailerLite offers a wide range of professionally designed email templates. These customizable templates allow you to match them with your brand’s look and feel.

Automation Workflows: With MailerLite, you can set up automation workflows to send targeted and personalized emails based on subscriber actions, such as sign-ups or purchases. This feature helps you nurture leads and engage with your audience more effectively.

Segmentation Options: MailerLite allows you to segment your subscriber list based on various criteria like demographics, interests, or engagement levels. This segmentation feature enables you to send tailored messages to specific groups, enhancing the relevance and effectiveness of your email campaigns.

A/B Testing: To optimize your email campaigns, MailerLite offers A/B testing capabilities. You can test different subject lines, email content, or sending times to determine which variations yield better results and improve your overall campaign performance.

ConvertKit Email Marketing Features:

ConvertKit focuses on simplicity and offers a range of features tailored to the needs of professional bloggers, content creators, and online businesses. Here are some key features offered by ConvertKit:

Tag-based Segmentation: ConvertKit uses a tag-based system to segment your subscribers. You can assign tags to subscribers based on their behavior, interests, or actions, allowing you to send highly targeted and personalized emails to specific audience segments.

Automation Sequences: ConvertKit’s automation sequences enable you to create sophisticated email sequences triggered by specific subscriber actions. This feature helps you deliver the right content at the right time, nurturing your leads and guiding them through your sales funnel.

Customizable Forms: ConvertKit provides customizable forms that can be embedded on your website or landing pages to capture leads effectively. You can design forms to match your brand and customize the fields to collect the necessary information.

Subscriber Management

Effectively managing your subscriber list is crucial for successful email marketing campaigns. MailerLite and ConvertKit offer features to help you efficiently organize and handle your subscribers. Let’s explore the subscriber management capabilities of both platforms.

MailerLite Subscriber Management:

MailerLite provides a range of tools to manage and organize your subscriber list. Here are key features related to subscriber management:

1. Import and Export Contacts: MailerLite allows you to import your existing contacts seamlessly. You can import contacts from various sources, such as CSV files or other email service providers. Additionally, if you decide to switch platforms, MailerLite enables you to export your subscriber list easily.

2. Subscriber Lists: MailerLite allows you to create multiple subscriber lists, making segmenting your audience based on specific criteria convenient. Depending on your business requirements, you can organize subscribers into different lists, such as customers, prospects, or leads.

3. Unsubscribes and Bounces: MailerLite automatically handles unsubscribes and bounces. MailerLite promptly removes them from your active subscriber list when a subscriber decides to unsubscribe. Similarly, if an email bounces due to an invalid address, MailerLite tracks and manages these bounces to maintain a clean and healthy subscriber list.

ConvertKit Subscriber Management:

ConvertKit offers features designed to streamline subscriber management and organization. Here are key subscriber management features provided by ConvertKit:

1. Tagging System: ConvertKit uses a tag-based system to manage subscribers. You can assign tags to subscribers based on their interests, behaviors, or actions. This tagging system gives you granular control over your subscribers and sends targeted emails to specific segments.

2. Custom Fields: ConvertKit allows you to create custom fields to collect additional information about your subscribers beyond their basic contact details. These custom fields provide flexibility in gathering specific data that aligns with your business needs.

3. Opt-In Forms: ConvertKit provides customizable opt-in forms to embed on your website or landing pages. These forms allow visitors to subscribe to your email list and automatically add their information to your ConvertKit account.

Landing Pages and Forms

Creating visually appealing and high-converting landing pages and forms is essential for capturing leads and growing your email list. MailerLite and ConvertKit offer features to help you design and customize landing pages and forms. Let’s explore the capabilities of each platform in this regard.

MailerLite Landing Pages and Forms:

MailerLite provides intuitive tools to create professional landing pages and forms without coding knowledge. Here’s what you can expect from MailerLite’s landing page and form features:

1. Pre-designed Templates: MailerLite offers a collection of pre-designed landing page templates that you can customize to match your brand. These templates are optimized for conversion and provide a starting point for creating eye-catching and effective landing pages.

2. Drag-and-Drop Editor: With MailerLite’s drag-and-drop editor, you can easily customize the layout, elements, and styling of your landing pages and forms. The intuitive interface allows you to effortlessly add images, text, buttons, and other interactive elements.

3. Form Customization: MailerLite enables you to customize the design and fields of your opt-in forms. You can tailor the form fields to collect specific information from subscribers and customize the appearance to match your branding.

ConvertKit Landing Pages and Forms:

ConvertKit also offers landing page and form creation features tailored to the needs of content creators and online businesses. Here’s what you can expect from ConvertKit’s landing page and form capabilities:

1. Customizable Landing Pages: ConvertKit provides customizable landing page templates that you can easily modify to suit your brand and goals. You can customize the layout, colors, fonts, and other elements to create landing pages that align with your brand identity.

2. Flexible Form Creation: ConvertKit allows you to create opt-in forms that can be embedded on your website or landing pages. You can customize the form fields, design, and call-to-action buttons to encourage visitors to subscribe to your email list.

Email Deliverability

Regarding email marketing, ensuring that your emails reach your subscribers’ inboxes is crucial. MailerLite and ConvertKit prioritize email deliverability to maximize the chances of successfully delivering your emails. Let’s explore how each platform handles email deliverability.

MailerLite Email Deliverability:

MailerLite takes several measures to optimize email deliverability rates. Here’s how MailerLite ensures your emails have a higher chance of landing in your subscribers’ inboxes:

1. Sender Reputation Management: MailerLite actively manages its sender reputation to maintain a positive reputation with email service providers (ESPs). This involves implementing best practices and complying with email marketing regulations to establish trust with ISPs and ensure your emails are not marked as spam.

2. Domain Authentication: MailerLite supports domain authentication standards like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). These authentication protocols help verify the legitimacy of your emails, improving the chances of successful delivery.

3. Bounce Handling: MailerLite automatically manages email bounces by removing invalid email addresses from your subscriber list. This helps maintain a clean and healthy list, improving your sender reputation and deliverability rates.

ConvertKit Email Deliverability:

ConvertKit also prioritizes email deliverability to ensure your emails reach subscribers’ inboxes. Here’s how ConvertKit handles email deliverability:

1. Sender Infrastructure: ConvertKit maintains a robust sender infrastructure, including reputable email servers and IP addresses. This infrastructure helps establish trust with ISPs and improves the likelihood of your emails being delivered successfully.

2. Compliance with Best Practices: ConvertKit follows industry best practices for email deliverability, including adhering to CAN-SPAM regulations and implementing measures to prevent sending spammy or low-quality content. This ensures that your emails are more likely to be accepted by ISPs.

3. Email Feedback Loops: ConvertKit monitors email feedback loops to track recipient actions, such as marking emails as spam or unsubscribing. This feedback helps identify potential issues and allows ConvertKit to take corrective measures to maintain deliverability rates.

Integrations

Integrations play a crucial role in maximizing the functionality and efficiency of your email marketing platform. MailerLite and ConvertKit offer integrations with various third-party tools and platforms to enhance your marketing workflow. Let’s explore the integration capabilities of each platform.

MailerLite Integrations:

MailerLite provides a range of integrations that allow you to connect your email marketing efforts with other tools and platforms. Here are some notable integrations offered by MailerLite:

1. E-commerce Platforms: MailerLite integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento. This integration lets you sync your customer data, track purchases, and send targeted emails based on customer buying behavior.

2. CMS and Website Platforms: MailerLite offers integrations with content management systems (CMS) like WordPress and website builders like Wix and Squarespace. These integrations facilitate the seamless embedding of opt-in forms and landing pages on your website or blog.

3. CRM Systems: MailerLite integrates with customer relationship management (CRM) systems like HubSpot and Salesforce. This integration allows you to sync contact data, enrich subscriber profiles, and streamline your sales and marketing efforts.

ConvertKit Integrations:

ConvertKit also provides integrations to extend the capabilities of its platform and integrate with other essential tools. Here are some key integrations offered by ConvertKit:

1. E-commerce Platforms: ConvertKit integrates with popular e-commerce platforms such as Shopify, WooCommerce, and BigCommerce. This integration lets you sync customer data, segment subscribers based on purchasing behavior, and send targeted emails to drive sales.

2. Webinar Platforms: ConvertKit integrates with webinar platforms like Zoom, WebinarJam, and Crowdcast. This integration helps you automate your webinar registration and email communication processes, ensuring a seamless experience for your subscribers.

3. Lead Generation Tools: ConvertKit integrates with lead generation tools like Leadpages, Thrive Leads, and OptinMonster. This integration enables you to capture leads through various lead generation forms and automatically add them to your ConvertKit account for further nurturing.

Reporting and Analytics

Effective reporting and analytics are essential for understanding the performance of your email marketing campaigns and making data-driven decisions. MailerLite and ConvertKit offer reporting and analytics features to provide insights into your email marketing efforts. Let’s explore the reporting and analytics capabilities of each platform.

MailerLite Reporting and Analytics:

MailerLite provides robust reporting and analytics tools to track the performance of your email campaigns. Here are some key reporting features offered by MailerLite:

1. Email Campaign Metrics: MailerLite offers comprehensive metrics to track the performance of your email campaigns. You can monitor metrics like open rates, click-through rates, bounce rates, and unsubscribe rates. These metrics provide valuable insights into subscriber engagement and campaign effectiveness.

2. Automation Workflow Analytics: MailerLite allows you to analyze the performance of your automation workflows. You can track metrics like workflow completion rates, open rates, and click-through rates for individual emails within your workflows. This data helps you optimize your automation sequences for better results.

3. Segment Performance Analysis: MailerLite enables you to analyze the performance of specific subscriber segments. You can review metrics like open rates and click-through rates for different segments, helping you identify the most engaged segments and tailor your campaigns accordingly.

ConvertKit Reporting and Analytics:

ConvertKit offers reporting and analytics features to help you measure the success of your email marketing efforts. Here are some key reporting capabilities offered by ConvertKit:

1. Broadcast Analytics: ConvertKit provides detailed analytics for your broadcast emails. You can track metrics such as open rates, click-through rates, and unsubscribe rates to assess the effectiveness of your broadcast campaigns.

2. Automation Sequence Metrics: ConvertKit allows you to analyze the performance of your automation sequences. You can track metrics like open rates and click-through rates for individual emails within your sequences, helping you identify areas for improvement and optimize your automation flows.

3. Subscriber Engagement Insights: ConvertKit provides insights into subscriber engagement by tracking metrics like subscriber activity, email opens, and link clicks. This information helps you understand your subscribers’ engagement and interest levels.

Customer Support

Having reliable and accessible customer support is crucial when using an email marketing platform. MailerLite and ConvertKit offer customer support options to assist users with their inquiries and technical issues. Let’s explore the customer support provided by each platform.

MailerLite Customer Support:

MailerLite provides various channels for customer support to assist its users. Here are the customer support options offered by MailerLite:

1. Email Support: MailerLite offers email support where users can submit their queries or issues via email. The support team typically responds within a reasonable time frame, helping users resolve their concerns.

2. Live Chat: MailerLite offers a live chat feature, allowing users to have real-time conversations with the support team. This feature provides quick assistance and allows for immediate clarification or guidance on any issues faced.

3. Knowledge Base: MailerLite maintains a comprehensive knowledge base with articles, tutorials, and guides that cover various topics related to using the platform. This self-service resource allows users to find answers to common questions and access step-by-step instructions.

ConvertKit Customer Support:

ConvertKit also offers multiple channels for customer support to assist its users. Here are the customer support options provided by ConvertKit:

1. Email Support: ConvertKit offers email support, allowing users to submit their questions or concerns via email. The support team responds promptly, aiming to address the inquiries effectively.

2. Knowledge Base: ConvertKit maintains a detailed knowledge base as a user self-help resource. The knowledge base includes articles, tutorials, and guides covering various aspects of the platform’s functionality and features.

3. Creator Community: ConvertKit fosters a vibrant creator community where users can engage with fellow users, share experiences, and seek assistance. This community-driven support system provides an additional avenue for users to find answers and connect with other creators.

User Interface and Ease of Use

The user interface (UI) and ease of use are essential for choosing an email marketing platform. MailerLite and ConvertKit strive to provide user-friendly interfaces that make it easy for users to navigate and utilize the platform’s features. Let’s explore the user interface and ease of use each platform offers.

MailerLite User Interface and Ease of Use:

MailerLite offers a user-friendly interface that is intuitive and accessible for users of all skill levels. Here are the key aspects of MailerLite’s user interface and ease of use:

1. Intuitive Dashboard: MailerLite’s dashboard provides a clean and organized layout, making it easy for users to navigate and access the platform’s features. The dashboard overviews key metrics, recent campaigns, and automation workflows.

2. Drag-and-Drop Email Editor: MailerLite’s drag-and-drop email editor allows users to design and customize their email campaigns without any coding knowledge. The intuitive editor enables the placement of text, images, buttons, and other elements effortlessly, allowing users to create professional-looking emails quickly.

3. Simplified Workflow: MailerLite simplifies the email marketing workflow by guiding users through the process step by step. From creating email campaigns to setting up automation workflows, the platform provides clear instructions and prompts, ensuring a smooth user experience.

ConvertKit User Interface and Ease of Use:

ConvertKit focuses on simplicity and ease of use, catering to content creators and online businesses. Here’s what you can expect from ConvertKit’s user interface and ease of use:

1. Clean and Minimalist Interface: ConvertKit’s interface adopts a minimalist design, presenting users with a clutter-free environment. The clean layout lets users focus on the essential elements and easily navigate the platform.

2. Simple Automation Sequences: ConvertKit simplifies setting up automation sequences. The user-friendly interface guides users through the steps, making creating complex automation flows with triggers and actions easy.

3. Easy Form Creation: ConvertKit’s process is straightforward and user-friendly. Users can seamlessly customize their forms, select the desired fields, and embed them on their websites or landing pages.

Pros and Cons

When comparing email marketing platforms like MailerLite and ConvertKit, it’s essential to consider their pros and cons to make an informed decision. Let’s explore the advantages and disadvantages of each platform.

MailerLite Pros:

1. Ease of Use: MailerLite offers a user-friendly interface with intuitive features, making it easy for users of all skill levels to navigate and utilize the platform.

2. Affordable Pricing: MailerLite provides competitive pricing plans, including a free option for users with a smaller subscriber count. Their paid plans are generally more affordable than other email marketing platforms.

3. Flexible Automation: MailerLite offers robust automation features, allowing users to create targeted email sequences based on subscriber actions and behaviors.

4. Responsive Support: MailerLite provides responsive customer support through email and live chat, ensuring users can seek assistance and resolve issues promptly.

MailerLite Cons:

1. Limited Advanced Features: While MailerLite offers essential email marketing features, some advanced functionalities, such as advanced personalization options or in-depth reporting, may be more limited than other platforms.

2. Design Customization Constraints: Users may find certain limitations when fully customizing email templates and landing pages regarding design and layout.

ConvertKit Pros:

1. Content Creator Focus: ConvertKit is designed with content creators in mind, offering features tailored to their needs, such as simplified automation sequences and user-friendly form creation.

2. Segmentation and Tagging: ConvertKit’s tag-based segmentation system allows for precise targeting and personalization, enabling users to send highly relevant emails to specific audience segments.

3. Simplicity and Clarity: ConvertKit prioritizes simplicity in its interface and workflows, making it easy for users to understand and implement their email marketing strategies.

4. Knowledgeable Community: ConvertKit has a strong creator community, providing opportunities for users to connect, share experiences, and learn from one another.

ConvertKit Cons:

1. Higher Pricing: ConvertKit’s pricing tends to be higher than other email marketing platforms, especially for users with larger subscriber counts or advanced feature requirements.

2. Limited Design Customization: Users may find limitations in design customization options for email templates and landing pages, as the focus is more on simplicity rather than extensive design flexibility.

Conclusion

Choosing the right email marketing platform is a crucial decision that can significantly impact the success of your marketing campaigns. In this comparison between MailerLite and ConvertKit, we have explored various aspects of both platforms, including their features, pricing, customer support, user interface, and more.

MailerLite’s user-friendly interface, affordable pricing plans, flexible automation, and responsive customer support stand out. It offers a range of essential email marketing features, making it suitable for businesses of all sizes.

ConvertKit, on the other hand, caters to the needs of content creators with its simplicity, segmentation capabilities, and knowledgeable community. It provides user-friendly features allowing content creators to engage their audience effectively.

Ultimately, the choice between MailerLite and ConvertKit depends on your specific requirements and preferences. Consider factors such as your budget, the complexity of your email marketing needs, and the industry you operate in.

To make an informed decision, signing up for free trials or exploring the platforms through demos is recommended. This hands-on experience will help you better understand how each platform aligns with your goals and workflows.

Remember to consider case studies, user testimonials, and reviews to gain insights into real-life experiences and success stories.

MailerLite and ConvertKit have proven track records supporting businesses and content creators in their email marketing efforts. By carefully considering their features, pros, and cons, you can choose the platform that best suits your needs and empowers you to create effective email campaigns that engage and convert your audience.

Good luck with your email marketing journey!

Now that you have explored the features, pricing, customer support, user interface, and more of MailerLite and ConvertKit, it’s time to take action and choose the email marketing platform that best fits your needs.